Banner is a most common form of a display ad, embedded into a webpage. You can use either
static/animated images or text.
Native ads
Native advertising is a form of paid media where the ad experience follows the natural form and function
of the user experience in which it is placed. You can use webpage and/or search engine ads.
Domain redirect
Domain redirect is full-page ad triggered by redirects from domain misspellings
Pop ads
Pop ads are full-page ads displayed on top of or under a currently browsed tab.
Push
Instant, interactive messages delivered directly to desktop or mobile screens.
Case of souq.com // Shopping
Advertiser's requirements:
Attract new users and motivate active ones while holding CR at 3%
KPI ratio of new to existing 2:1
Action plan:
Send raw traffic to evaluate audience
Mark all confirmed deals
Set up remarketing for the converted audience
Analyze user’s behavior depending on time of the day, popular categories, interests
Increase volume after traffic optimization, taking into account behavioral parameters
Conduct a number of experiments on clustering users with related interests
Once again mark those who converted and adjust remarketing
Within a period of 45 days, the achieved result is
3.4%CR
2.5KPI RATIO
Technologies
01
Fingerprinting
Fingerprint technology associates a client with data set. In case user deletes cookie files, changes
browser or device you won't lose the customers. We will find and remarket them for you.
02
Antifraud tech
We detect and block publishers who fraud ad impressions or substitute inventory. You never pay for fake
impressions.
03
Invisible inventory, low-quality visitors and bots filter
We filter invisible ad impressions, low-quality visitors, and bots. Get users with purchasing intention.
04
Brand safety
We develop a set of measures to identify inventory that can damage the advertiser's brand. Your brand
safety is our priority.
05
Anticloaking
We take care of advertisers. The bot checks every advertiser's ad against the security policy. It is
fast and working 24/7.